I got the idea for the KitKat photo-project in early April, 2005. To me, the guests are absolutely unique and I think the least pictures I know can do their characters justice. You know the typical party pictures: Put the flash in somebody's greasy face and maybe use some after-effects for the atmosphere – a little blurry, but colourful.
At best, you can get a good image for an article out of this – but I have a different approach: I am a fashion designer – I got my degree at the University of Arts (UDK) in 1991, worked for a couple of years, eventually packed in this job and for almost 10 years now I am producing clothes made of liquid latex.
I have been fascinated with fashion photography ever since I studied at the UDK. Three years ago I started taking pictures of the clothes that I produce. Just like in fashion photography, I try to make the people in the KitKat look good – I use the same perspective, lenses and light. At the same time, it is very important to me to do justice to the people's character – to capture them in extraordinary, real moments. I don't want to produce stereotype fashion dolls – I've been fed up with this for a long time.
No – the fantastic variety and characteristics of each and every guest are worth showing from their best side. 99% of all the people I took pictures of, are nice people and I feel obligated to make them look good. Sometimes this is easy and sometimes it is a little bit harder, but it's always a challenge. And not only they should look good, they should remain themselves: exactly as they are in the KitKat: cheerful, bold, bashful, profound, sexy, perverted, lustful, brute, aloof,